Pamela Anderson’s Ferrari red bathing suit from Baywatch has gone on display in the UK for the first time as part of the Design Museum's 'Splash! A Century of Swimming and Style' exhibition. Across three in-depth sections that reflect the three locations in which we swim — the pool, the lido and nature — the exhibition dives into design’s role in shaping our relationship with swimming, both in the water and beside it. The exhibition’s story will begin in the 1920s, when swimwear began to be marketed for swimming rather than the Victorian’s preference for bathing, and when beach holidays exploded in popularity. It will explore right up to the present day, and swimming’s role in modern life such as how it influences and subverts our ideas of body autonomy and agency, as well as its link to environmental issues. Discover over 200 objects, collectively exploring swimming’s evolution in its social, cultural, technological and environmental contexts, including Pamela Anderson's sensational Baywatch swimsuit, the first Olympic solo swimming gold medal won by a British woman, and a selection of eye-catching men’s Speedos from the 1980s. Other objects on view will be the banned ‘technical doping’ LZR Racer swimsuit, one of the earliest surviving examples of a bikini, and a detailed architectural model of the Zaha Hadid-designed London 2012 Aquatics Centre. Splash! is guest-curated by Amber Butchart, a dress and design historian and broadcaster known for her history segments on BBC One’s The Great British Sewing Bee. Featuring: Guest curator of the exhibition Amber Butchart, Pamela Anderson’s 'Baywatch' Bathing Suit Where: London, United Kingdom When: 24 Mar 2025 Credit: Tim Rooke/INSTARimages,Image: 978939258, License: Rights-managed, Restrictions: , Model Release: no