„Sunt de părere că parfumul reflectă atitudinea şi stilul unic al unei femei. Deşi îmi plac mai multe parfumuri, nu am găsit încă acea esenţă care să reflecte adevărata mea personalitate şi să mă reprezinte ca femeie. Colaborând cu Coty Inc, am putut să transform în realitate ideea mea despre ce înseamnă parfumul ideal, prin conceperea unei esenţe puternice şi sofisticate,ce reflectă puterea mea interioară”, a declarat Beyonce.
Cântăreaţa în vârstă de 27 de ani nu a dezvăluit deocamdată care vor fi esenţele folosite la realizarea parfumului, dar a spus că acesta va fi lansat în primăvara anului viitor.
Compania Coty Inc. care urmează să-i producă parfumul cântăreţei a lansat şi parfumurile altor vedete, printre care se numără Halley Berry, Sarah Jessica Parker şi Gwen Stefani.
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