La cei 62 de ani, Pele isi leaga numele de firme precum Coca-Cola (bauturi racoritoare), Pfizer (producator de medicamente) sau Mastercard (servicii bancare). Pentru toate acestea, „Perla neagra” primeste in jur de 20 milioane de dolari anual. Spre exemplu, PelĂŠare contract pentru un an cu compania Pfizer, producatoarea celebrelor pastile Viagra, pentru a fi parte a unei campanii de informare si lupta impotriva impotentei. Aceasta chiar daca Edson Arantes do Nascimento nu are nevoie de pilulele albastre, dupa cum declara chiar el.
Banii ii mai provin si de la gigantul petrolier Petrobras, firma ce il plateste pentru a-i promova imaginea in lume si a atrage cat mai multi investitori. Compania Coca-Cola a apelat la un alt truc: a creat un muzeu mobil Pele, care este dus prin toate orasele braziliene pentru ca istoria fotbalistica a fostei vedete „auriverde” sa fie cunoscuta de toti conationalii sai. Samsung il plateste pentru a fi ambasadorul sau in Asia de Sud-Est, in timp ce compania finlandeza Nokia l-a angajat ca ambasador. La orice aparitie in public, fostul ministru al sporturilor din „Tara Cafelei” tine in mana un telefon mobil produs de cunoscuta firma. „Cu siguranta, incasez mai multi bani din reclame decat am castigat vreodata in cariera mea de fotbalist”, afirma PelĂŠdespre atractia pe care o are fata de sponsori.
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Monden
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