
Specialiştii spun că această creştere este pe fondul creşterii nevoii de produse care sugerează longevitatea. Lego nu este singura companie care a înregistrat un profit semnificativ pe perioada crizei. Şi producătorii celebrelor păpuşi Barbie ori ai roboţilor Transformers au anunţat o renaştere a vânzărilor în perioada recesiunii.
„Părinţii cheltuie mulţi bani pe jucării din plastic importate, cu funcţii limitate. Dar produsele Lego permit reconstruiri succesive şi reconfigurări prin adăugarea altor piese şi acest fapt le conferă longevitate”, a declarat Marko Ilincic, directorul Lego din Marea Britanie.
Produsele Lego sunt comercializate în peste 130 de ţări, iar compania produce în medie 17,5 miliarde de cărămizi de jucărie anual.
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