„La exemple nefericite, competiţia este acerbă. E greu să alegi un ‘câştigător’ aici, când oferta e atât de variată şi lupta atât de strânsă. Din fauna de iaurturi care jignesc inteligenţa targetului şi de gospodine care nu mai prididesc să îşi dea sfaturi, parcă se detaşează, totuşi, o perlă recentă care revendică primul loc: ultima reclamă la farmaciile Catena (nu că seria de dinaintea ei nu ar fi fost la fel de ‘plină de merite’)”, a declarat, pentru gândul, Tudor Cuciuc, Creative Director la Leo Burnett.
Alin Mărghidanu, Creative Director la TBWA a fost pe aceeaşi lungime de undă: „Nu vreau să vorbesc despre cea mai proastă reclamă, ci despre cea mai arogantă. Este vorba despre reclama filmată cu camera tuturor românilor, care se dă întruna pe postul tuturor românilor şi care promovează farmacia tuturor românilor: Catena”.
Sursă: gandul.info
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