Pentru a doua oară consecutiv, topul este condus de Kylie Jenner, mezina clanului Kardashian-Jenner, care a primit 1,26 milioane de dolari pentru o postare.
Declarată de Forbes pe primul loc în topul tinerilor care și-au făcut averea pe cont propriu, tânăra în vârstă de 22 de ani are peste 153 de milioane de abonați pe platforma de socializare online. O parte din averea sa, obținută în mare din linia sa de cosmetice, vine și din administrarea paginii sale de Instagram.
Poziția a doua în clasament este ocupată de Ariana Grande, care a primit cel mia mult 996.000 de dolari pentru o postare sponsorizată.
Podiumul este completat de Cristiano Ronaldo cu suma de 975.000 de dolari pentru o postare.
În continuare, în clasament se regăsește Kim Kardashian, cu 910.000 de dolari pentru un mesaj sponsorizat și Selena Gomez care a primit 886.000 de dolari pentru un mesaj, scrie Daily Mail citând Instagram.
Termenul de „influencers marketers” este folosit pentru a descrie persoanele care influențeaza o anumită audiență, în general de peste 10.000 de urmăritori pe social media.
Ei pot fi oricine, de la oameni obișnuiți, cu o audiență mai mare decât cea medie, până la liderii de opinie dintr-o nișă care nu au o audiență extraordinară dar care influențează și crează tendințe.
Topul celor mai bine plătite vedete de pe Instagram
1. Kylie Jenner – 1.266.000 dolari/postare
2. Ariana Grande – 996.000 dolari/postare
3. Cristiano Ronaldo – 975.000 dolari/postare
4. Kim Kardashian – 910.000 dolari/postare
5. Selena Gomez – 886.000 dolari/postare
6. Dwayne Johnson – 882.000 dolari/postare
7. Beyoncé Knowles – 785.000 dolari/postare
8. Taylor Swift – 748.000 dolari/postare
9. Neymar da Silva Santos Junior – 722.000 dolari/postare
10. Justin Bieber – 722.000 dolari/postare
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