Cuprins:
Proiectul implică listarea spațiilor de cazare pe platforme populare precum Booking.com, Airbnb, Expedia și Trip.com. De asemenea, se vor crea conturi pe platformele B2B și Wholesalers.
Zone-pilot și strategia de marketing
Cabanele din nouă județe vor face parte din faza-pilot. Este vorba despre Ialomița, Prahova, Bistrița- Năsăud, Neamț, Harghita, Iași, Vâlcea, Bihor și Caraș-Severin.
Romsilva va face un studiu de piață pentru a evalua potențialul economic și cerințele clienților.
Un website unitar va fi creat pentru noul brand turistic. Se va implementa un sistem centralizat de management al proprietăților, inclusiv un channel manager și un motor de rezervări.
Brandul Cabanele Romsilva
Romsilva intenționează să încheie contracte cu agenții și tour operatori. Se vor explora programe tematice precum drumeții, birdwatching, pescuit, wellness și ciclism. De asemenea, vor fi introduse promoții precum early booking și last minute.
Fiecare cabană va avea o identitate unitară sub noul brand, cu denumire și descriere proprie. Operatorii economici vor fi invitați la sesiuni individuale în decembrie 2025.
În 2024, Romsilva a raportat afaceri de 2,98 miliarde de lei și un profit net de 9,81 milioane de lei. Compania se află sub autoritatea Ministerului Mediului și gestionează fondul forestier public.
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Politic
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