Fotografia ei, înfofolită într-un sac de dormit și cu mască pentru ochi, a devenit virală, după preluarea Twitter de către Elon Musk.
„Când echipa ta face tot pentru a respecta termenele-limită, uneori dormi la birou”, comenta Esther Crawford la fotografie.
Sleeping in the office not hardcore enough. pic.twitter.com/l1d4dT1PUZ
— bö (@ThBenkoe) February 26, 2023
Crawford era unul dintre ultimii manageri Twitter care au rămas pe metereze. Dar se pare că nici măcar dormitul la birou nu a fost suficient pentru Elon Musk.
Sâmbătă seara, Esther a devenit victima ultimului val de demiteri de la Twitter. Aproximativ 200 de oameni au trebuit să plece.
Ca urmare, numărul angajaților companiei de social media a scăzut de la 7.500 la mai puțin de 2.000, în câteva luni.
„Munca mea devotată nu a fost o greșeală”
Luni, 27 februarie, Crawford, mamă a trei copii, a confirmat știrea rezilierii. Ea a punctat: „Cea mai proastă concluzie pe care o puteți trage din angajamentul meu față de Twitter este că munca mea devotată a fost o greșeală”.
The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer & mock are necessarily on the sidelines and not in the arena. Im deeply proud of the team for building through so much noise & chaos. 💙
— Esther Crawford ✨ (@esthercrawford) February 27, 2023
Demiterea ei a fost o surpriză pentru toată lumea. La sfârșitul lunii ianuarie, renumitul ziar de afaceri Financial Times i-a dedicat un portret, titrând: „Ascensiunea lui Esther Crawford, în noul Twitter hardcore al lui Elon Musk”.
«The rise of Esther Crawford in Elon Musks ‘hardcore Twitter» – well done, @FT: https://t.co/D8ghvUb9T6
— bö (@ThBenkoe) February 26, 2023
La Twitter, nu mai sunt așa-numitele vaci sacre. Elon este dispus să încerce multe lucruri, mulți vor eșua, unii vor reuși.
Esther Crawford, înainte de demitere:
Elon Musk a preluat Twitter, după ce a cumpărat rețeaua de socializare pentru 44 de miliarde de dolari. De atunci, a luat multe decizii care au stârnit controverse: a făcut bifa albastră un serviciu plătit, a concediat jumătate dintre angajați, a deblocat contul lui Donald Trump, tot în urma unui sondaj, și a blocat temporar relatări ale jurnaliştilor care, în opinia sa, îl supravegheau.
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/280_f67148b76e4621389e7d80ebe5c9df42.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/280_0fd8955d361307c702eb81edbf9840af.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/280_6615a1ee13e3acfca649e89fed3c104c.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/280_7818ca41076e5d065535b17af16debfe.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/280_33074488844080666639e95aa6ef7da8.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/280_e5e76810de8603cca8b341c43f0f5444.jpg)
Alte știri
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/50_040b645029d4b08961b33bc0307bc997.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/281_470dcc65778cc5b50b804af164a65502.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/153_86304c9220e533779ee4353343ab1543.webp)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/233_58ef3bf9a644a46cb395c45ab83c1c3e.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/253_c84d39d8d921e3459c7d2aded00b7ba4.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/197_d4ebef803de89e4b8d090df3b631ddc7.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/284_b322e0944c309c1524d8685ef815f603.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/275_cdc405878774fb05c48bf5542371db33.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/274_b3389d9d2cf2b469e6ab46aff3ef60c3.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/274_5dacf3edf24b1d45ec6ef615b0e55810.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/284_dea2a7460a5bfd0b5a406453007aeb66.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/16_affa7e26e652a4eab5bb952946bd1236.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/289_47ec807809b5395ddab1c5af42f61fe4.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/206_80c51f61b3397538a39402019cddbefd.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/255_91a1d1b47025798b265b5edfde1a47fa.webp)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2023/02/fp6hqrx0ai9suh-e1677502167562.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/204_a0b335994400680b09155fe6f842b890.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/204_bd52b2e9a56c184eaabb060cb55a994e.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/presedintele-nicusor-dan-conferinta-palatul-cotroceni-22-aprilie-2026.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/alexandru-baiatul-in-varsta-de-5-ani-disparut-in-sibiu-a-fost-reperat-din-elicopter-de-plutonierul-major-mihail-soare--foto-dsu.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/plugins/rro-feed/no-picture.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/206_774ab6be5da587cb18a5b769224ccae8.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/tudor-chirila-trafic-2.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/chefii-isi-impun-diseara-ingrediente-scaled.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/172_4b05914387d99ee908bf92148e0d4f74.jpg)
:quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/172_dc94c9bfc034e06195bbd6e822f7adf7.png)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/179_e4919706ecd771b5d1767e84e9c68c5e.jpg)
:contrast(8):quality(75)/https://www.libertatea.ro/wp-content/uploads/feed/images/179_b16d8f56b7dd8450b9c3c37d03345cb9.webp)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/anca-gradinaru-libertatea-summit-b9.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/nicusor-dan-mark-rutte-si-karol-nawrocki-summit-b9-bucuresti-2.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/taverna-thassos.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/copil-supravietuitor-disparut-in-padure-sibiu-medic-pediatru-foto-libertatea.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/de-ce-simtim-nevoia-sa-trosnim-degetele.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/female-tourist-showing-her-boyfriend-cell-phone-sitting-jetty.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/de-ce-preferam-hainele-albe-vara.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/de-ce-tacamurile-de-inox-prind-puncte-de-rugina-in-masina-de-spalat-vase.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/burete-de-vase.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/tillandsia-planta.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/ce-inseamna-cand-visezi-zid.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/mirabela-gradinaru-a-primit-o-pe-olena-zelenska-la-cotroceni--foto-administratia-prezidentiala-e1778681338727.jpeg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/un-suporter-din-cluj-a-plecat-cu-caruta-la-finala-cupei-de-la-sibiu--foto-digi-sport-e1778678230633.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/vecin-.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/politist-germania.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/nicusor-dancotrocenideclaratii65inquamphotosoctavganea-copy.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/05/curs-leu--foto-dumitru-angelescu.jpeg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/04/cluj-romania-scaled-e1776156452203.jpg)
:contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2026/04/nicusor-dan-dinal-trump-board-of-peace-sua--foto-facebook-1.jpg)
Loghează-te în contul tău pentru a adăuga comentarii și a te alătura dialogului.