Fotografia ei, înfofolită într-un sac de dormit și cu mască pentru ochi, a devenit virală, după preluarea Twitter de către Elon Musk.
„Când echipa ta face tot pentru a respecta termenele-limită, uneori dormi la birou”, comenta Esther Crawford la fotografie.
Sleeping in the office not hardcore enough. pic.twitter.com/l1d4dT1PUZ
— bö (@ThBenkoe) February 26, 2023
Crawford era unul dintre ultimii manageri Twitter care au rămas pe metereze. Dar se pare că nici măcar dormitul la birou nu a fost suficient pentru Elon Musk.
Sâmbătă seara, Esther a devenit victima ultimului val de demiteri de la Twitter. Aproximativ 200 de oameni au trebuit să plece.
Ca urmare, numărul angajaților companiei de social media a scăzut de la 7.500 la mai puțin de 2.000, în câteva luni.
„Munca mea devotată nu a fost o greșeală”
Luni, 27 februarie, Crawford, mamă a trei copii, a confirmat știrea rezilierii. Ea a punctat: „Cea mai proastă concluzie pe care o puteți trage din angajamentul meu față de Twitter este că munca mea devotată a fost o greșeală”.
The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake. Those who jeer & mock are necessarily on the sidelines and not in the arena. Im deeply proud of the team for building through so much noise & chaos. 💙
— Esther Crawford ✨ (@esthercrawford) February 27, 2023
Demiterea ei a fost o surpriză pentru toată lumea. La sfârșitul lunii ianuarie, renumitul ziar de afaceri Financial Times i-a dedicat un portret, titrând: „Ascensiunea lui Esther Crawford, în noul Twitter hardcore al lui Elon Musk”.
«The rise of Esther Crawford in Elon Musks ‘hardcore Twitter» – well done, @FT: https://t.co/D8ghvUb9T6
— bö (@ThBenkoe) February 26, 2023
La Twitter, nu mai sunt așa-numitele vaci sacre. Elon este dispus să încerce multe lucruri, mulți vor eșua, unii vor reuși.
Esther Crawford, înainte de demitere:
Elon Musk a preluat Twitter, după ce a cumpărat rețeaua de socializare pentru 44 de miliarde de dolari. De atunci, a luat multe decizii care au stârnit controverse: a făcut bifa albastră un serviciu plătit, a concediat jumătate dintre angajați, a deblocat contul lui Donald Trump, tot în urma unui sondaj, și a blocat temporar relatări ale jurnaliştilor care, în opinia sa, îl supravegheau.
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