Lanțul a fost puternic afectat de restricțiile impuse în pandemia de coronavirus. În plus, se confruntă cu costuri în creștere, precum și cu provocarea de a se adapta la obiceiurile în schimbare ale clienților, în condițiile în care mulți dintre ei trec la programe hibride sau lucrează în continuare numai de acasă.
De asemenea, compania are parte de o concurență dură în Marea Britanie din partea altor lanțuri de cafenele – Costa, Pret A Manger, Tim Hortons.
Starbucks și-a luat consilieri de la Houlihan Lokey, un furnizor american de servicii financiare, dar reprezentanții companiei spun că în prezent „nu se află într-un proces formal de vânzare a afacerii din Marea Britanie” și vor continua să „evalueze opțiunile strategice” pentru operațiunile internaționale, notează BBC, care mai scrie că Starbucks continuă să investească în noi magazine, personal, noi formate și canale de vânzări digitale în UK.
Starbucks se află în Marea Britanie din 1998 și are aproximativ 1.000 de cafenele, dintre care 70% sunt francize, iar restul sunt deținute de companie.
Foto: EPA
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