Olivia Steer vorbeste duminica, la PRO TV, de la ora 12.15, in ”Business Magazin”, despre cum se pot scoate sume fabuloase din industria publicitatii si din cea a modei.
Povestea agentiei CAP Advertising, prezentata duminica la PRO TV, este una aparte in industria de publicitate. ”Au cautat “numai respect” – dupa cum suna una dintre reclamele pe care si-au pus semnatura. Asa ca au refuzat sa se afilieze vreunei agentii globale de publicitate si au preferat, in schimb, sa ramana o agentie locala mica, dar cu ambitii mari. Mai exact, sa fie cea mai creativa din industrie”, povesteste Olivia Steer. Celebra pentru campanii la produse precum Zaraza, ING sau Unirea si, totodata, creatorii faimoaselor personaje din lumea publicitatii Dorel si Gogu, agentia CAP Advertising a reusit sa obtina nenumarate premii la cele mai prestigioase concursuri de publicitate, dar si o cifra de afaceri, pe 2007, de 3 milioane de euro.
Tot duminica, de la 12.15, in ”Business Magazin” isi face loc o alta poveste de succes. Pornind de la ideea ca fiecare barbat are pretentia ca, macar in ziua cea mare, sa ajunga in fata altarului imbracat in costumul mult visat, Alexandru Ciucu, juniorul afacerii Tata si Fiul, a croit un business care sa se muleze exact pe cerintele barbatilor, oricat de avangardiste ar fi acestea. Alexandru Ciucu executa la comanda orice moft al clientului si croieste costume de nunta, dar nu numai, din cele mai fine materiale si dupa cele mai noi tendinte, pentru sume care pornesc de la 1.000 de euro. ”Cifra lui de afacere se ridica anul trecut la 300.000 de euro si este deja, pe primele trei luni ale lui 2008, in crestere cu peste 20%”, spune Olivia.
Si pentru ca in editia ”Business Magazin” de duminica se vorbeste despre lux, Olivia Steer le prezinta telespectatorilor PRO TV brandurile si produsele high-end dezvoltate de marochinaria romaneasca si cat de mult investesc oamenii de afaceri in detaliile care creeaza impact.
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