În colaborare cu Scarlett London, o cunoscută bloggeriţă de modă din Marea Britanie, producătorul rus de soluţii de securitate cibernetică a găsit o modalitate inedită de a atrage atenţia asupra importanţei securităţii cibernetice și a lansat un parfumul care miroase a frică, potrivit theinquirer.net.
Ingredientele folosite în conceperea acestui parfum nu au fost făcute publice, dar sticluța cu esențe ar trebui să-i aducă aminte consumatorlui de riscurile pe care le poate întâlni pe Internet.
Cei de la Kaspersky spun că parfumul miroase „a frică” – simbolic, desigur, pentru că scopul este să-i facă pe oameni să înţeleagă riscurile atacurilor cibernetice.
David Emm, cercetător principal de securitate la Kaspersky Lab, a declarat că „frica ne trezeşte simţurile. Frica nu mai este percepută doar în lumea fizică, este peste tot în jurul nostru, în vieţile noastre conectate” la internet.
Can you smell fear? Were talking #cybersecurity at our perfume launch event today at @BobBobRicard #ThreatdeToilette pic.twitter.com/hHuUkNdAOF
— KasperskyUK (@kasperskyuk) March 9, 2017
Genius marketing from @kasperskyuk with #threatdetoilette Thanks! pic.twitter.com/GWolTWOwI0
— James Nunns (@JamesNunns) March 9, 2017
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