WhatsApp Business oferă companiilor instrumente de comerţ electronic, prin care acestea să comunice, să vândă şi să ofere suport clienţilor. Aplicaţia a fost intens promovată în India, unde serviciul are peste 550 de milioane de utilizatori.
Însă multe dintre companii abuzează deja de funcţia de comunicare şi trimit utilizatorilor un mare număr de mesaje comerciale, conform publicaţiei Rest of the World.
Utilizatorii vizați se plâng de acest lucru, pe rețelele de socializare și spun că jumătate din mesajele primite pe WhatsApp sunt spam.
WhatsApp opreşte un comision de la companii pentru fiecare mesaj comercial trimis de acestea, astfel că nu se poate spune că firma americană nu a prevăzut ce urmează să se întâmple sau nu ştie care este situaţia.
Problema este, cum susţin mulţi utilizatori, printre care şi jurnalişti locali, că mesajele sunt cu adevărat nesolicitate, fiind primite fără un acord sau fără măcar o comunicare anterioară cu firmele respective.
WhatsApp are o funcţie de blocare a mesajelor nesolicitate, însă, atunci când volumul de spam este foarte mare, este ineficient să blochezi fiecare expeditor în parte.
Frustraţi, unii dintre utilizatori cer companiei americane să separe mesajele personale de cele comerciale pe modelul Gmail.
În India, WhatsApp Business avea 15 milioane de utilizatori în 2020, la ultimul anunţ oficial, iar astăzi, aplicaţia se află în top 30 al celor mai descărcate aplicaţii din țară.
Cel mai probabil, funcția va fi implementată în viitor şi în restul lumii, ceea ce va face ca mult mai mulţi utilizatori să se confrunte cu aceste neplăceri de care se plâng acum utilizatorii indieni.
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