Ministrul industriei, Adolfo Urso, a anunțat: „Măsurile noastre vor intra în vigoare până la sfârșitul acestui an”. Taxa se va aplica coletelor sub 150 de euro, conform propunerilor discutate la nivelul UE.
Platformele de comerț online precum Shein și Temu vor fi direct afectate de această măsură. Autoritățile vamale ale UE au raportat o creștere semnificativă a coletelor cu valoare mică din China, ajungând la 4,6 miliarde în 2024, dublu față de 2023.
Ministrul economiei, Giancarlo Giorgetti, susține implementarea accelerată a taxei UE, declarând: „Avem nevoie de reguli europene puternice și rapide pentru a stopa agresiunea non-europeană care invadează piața noastră cu produse ieftine și nereglementate”.
Federația italiană de modă a salutat inițiativa, considerând-o un pas către limitarea modei ultra-rapide. Într-un comunicat, Federazione Moda Italia-Confcommercio a afirmat: „Apreciem intenția guvernului de a aborda în această lege bugetară impactul asupra sustenabilității economice și de mediu generat de moda ultrarapidă, care, de asemenea, consumă resurse semnificative din economia noastră și din vistieria statului”.
Se așteaptă ca măsura să fie oficializată în următoarele săptămâni, ca amendament la bugetul anului viitor. La nivel european, se preconizează că taxa mai amplă a UE va intra în vigoare în 2026, mai devreme decât termenul inițial de 2028.
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