Prețul incredibil de scăzut era parte a unei „Oferte Flash”, valabilă între 8 decembrie și 18 ianuarie, redus de la prețul inițial de 2,99 euro. Această tactică de marketing a atras atenția presei naționale, inclusiv a postului France 2.
O echipă de jurnaliști de la France 2 a intervievat clienții la ieșirea din magazin, obținând o gamă variată de opinii. Unii și-au exprimat nedumerirea față de strategia de vânzare aparent neprofitabilă.
„Nu înțeleg cum pot vinde o sticlă la prețul ăsta”, a declarat un client. Alții au considerat prețul ca fiind ofensator pentru producătorii de vin, o mamă a unui viticultor afirmând: „Nu este corect”.
În fața controversei, Lidl a retras rapid vinul de pe rafturi, invocând o „eroare” de etichetare. Compania a susținut că nicio sticlă nu a fost vândută la prețul afișat.
Cu toate acestea, sindicatul viticultorilor din Hérault și-a exprimat scepticismul față de această explicație, considerând-o o retragere strategică. Producătorii locali au criticat campania, văzând-o ca dăunătoare pentru imaginea și valoarea muncii lor.
Lidl va deschide cel mai mare magazin din România în zona Obor din București. Supermarketul va avea o suprafață de 3.265 mp și se estimează că va fi inaugurat în 2026.
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