Autoritatea pentru Standardul în Publicitate a fost sesizată cu mii de plângeri în care reclamanții își exprimă nemulțumirea față de o reclamă în care joacă mai mulți copii care spun Moș Crăciun este mama, care cumpără cadourile online.
Spotul de 40 de secunde a stârnit furia părinților care consideră că spulberă bucuria copiilor. În filmuleț câțiva puști sunt pe scenă, în timpul unei serbări de Crăciun, înconjurați de un decor pe măsură, cu beculețe și brazi, și interpretează un cântecel despre cum mama este cea care cumpără cele mai frumoase cadouri de Crăciun, cu cartea de credit, de la Littlewoods.
”Cumpără-le exact ce vor ei de Crăciun”, spune o voce feminină în încheierea reclamei.
Lupta împotriva celor de la Littlewoods se duce și pe Facebook, unde a fost postată o petiție pe care au semnat-o deja sute de persoane.
În pofida acestor eforturi însă, purtătorul de cuvânt al Autorităţii pentru Standardul în Publicitate a declarat că spotul respectă normele publicitare şi că instituția pe care o reprezintă nu se poate implica. „După o analiză atentă, ASA a decis că nu va demara o anchetă pentru că reclama nu a făcut referire la Moş Crăciun şi nici la faptul că Moş Crăciun nu există, astfel este puţin probabil ca reclama să provoace stres copiilor”, a precizat el.
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