Oamenilor le-a plăcut atât de mult filmuleţul în care starul belgian face şpagatul pe două tiruri Volvo, încât a devenit cea mai vizionată reclamă auto din istoria Youtube.
Nu doar Van Damme se bucură de succesul înregistrat de The Epic Split ci şi Volvo. Reprezentanţii companiei consideră reclama a avut o expunere estimată la o valoare de 70 de milioane de euro.
Filmuleţul a fost distribuit de peste 6 milioane de ori pe reţelele de socializare în timp ce pe Google.com a făcut mai mult de 10 milioane de afişări.
Inclusiv reprezenţii Volvo au fost luaţi prin surprindere de succesul reclamei. Iată ce a declarat Per Nilsson, Director PR Volvo Trucks:
„Reacţia a fost copleşitoare. Sigur, speram să aibă success, dar nu ne-am aşteptat să fie atât de mare sau să se întâmple atât de repede. Până la urmă, „The Epic Split” este o reclamă pentru autocamioane”.
Reclama cu Van Damme:
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